The process of designing a promotional T-shirt might appear quite simple. Just stamp a logo on the chest of a T-shirt and that’s it, right? Well, just like any designer who has had the privilege of working with a brand like Teesnow would tell you, anytime it comes to an organization’s name, there’s a whole lot more to a promotional t-shirt than just printing a logo.
In this post we’ll walk you through some of the key points you’ll have to take into account during the design of a promotional t-shirt.
Working with Brand Strategies
When you’re working on a promotional t-shirt for a brand, you’re designing more than just a regular apparel. Apart from being just pretty and cool, promotional material is also supposed to communicate and market the product and /or brand, so there are some rules in place.
Discuss Style Manual
Sometimes a style guide is used, other times it is not. You’ll be fortunate to be working for an organization that has a neatly designed book featuring pages upon pages on logo placement and what types of colour you can or cannot use. Then, there are times when you’d have to rely on your own intuition for some much-needed guidance.
This is the time when both parties are clear on;
- Briefing (purpose, target, expectations)
- Timeframe (design delivery deadlines)
- What you’re allowed to do
- What you can’t do
- Check out examples of their expectations
Once you’ve gone past the boring bit, then it’s time to get the drawing underway. Bring out your sketchbook and unleash your creative juices.
Sometimes it can be cool, other times it’s not. When designing for a brand with an established presence, staying in your comfort zone is always easy. As a designer, and being an imaginative being, your desire might be to do something entirely different, but marketing execs may not like the idea of their company logo reimagined as an 80’s video game character.
In this sort of situations, it’s best to err on the side of caution. This could mean coming up with a creative option and then a couple of conventional ideas. Just be ready to defend the more unique concepts, as it’s very likely that they won’t want to buy into them.
Working with Fonts
This usually depends on who you’re working for. A lot of marketing directors have some specific fonts they prefer to work with, while some would not be able to tell apart a Times New Roman from a Verdana. If you’re working with the second group, try to guess what their preferences might be, for instance, would they prefer classical fonts to contemporary fonts or Serif to Sans Serif?
Using Colour Palettes
Just as it is with fonts, some brands have their preferred colour palettes while other brands don’t. Some may use a Pantone code and others may just call the tones “navy blue” or “bright yellow”. Some organizations will simply stick with two colours like “black” and “red”, without making any efforts to discover the CMYK colour model or RBG colour code.Posted by admin Posted on 01 Sep